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Rosthchield Padestrian Mall

Urban Design

Rosthchield Padestrian Mall

Rothschild Street is the heart of the historic district of Rishon le Zion and was one of the first streets to be built in the city. The historical narrative is the main concept for the new design, which combines the preservation of the infrastructure and the historic buildings with a new, modern urban design. 

The streetscape had undergone a redivision, while maintaining an open view axis to the historic synagogue, located up the street, with a wide boulevard to emphasize this axis.  The new plan cleared the visual overload and created a new design language, distinguishing the old from the new, considering every detail from the benches, unique lightning poles, street signs and homogeneous closed terraces for the restaurants and cafés.   The water narrative plays an important role in the street. In the early days of the city, it was depended on the nearby Arab villages for water supply. It was when they found fresh water and dug a well that the city was finely independent. These water were not only for daily use, but also made it possible to practice agriculture and their main crops were orchards.    To honor these historical events, a “Well Plaza” was designed with a wading pool near the old water tower; orange trees were plant in grid and a pattern in the paving references the irrigation channels. Water also accompanists the upper part of the pedestrian mall. An aqueduct separates the northern café’s area from the main axis and ends, ending in a large reflection pool.  The renewed Rothschild pedestrian mall will become a Point of attraction to the old city center, providing a contemporary shopping and leisure experience.

Year: 2013
Client: Rishon le Zion Economic Development Corporation
Team: Tali Wexler

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